Stereotypes often form the basis of prejudice and are usually employed to explain real or imaginary differences due to race, gender, religion, ethnicity, socio-economic class, disability, occupation, etc. A stereotype can be a conventional and oversimplified conception, opinion, or image based on the belief that there are attitudes, appearances, or behaviors shared by all members of a group. Stereotypes are forms of social consensus rather than individual judgments. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Stereotypes may be occasionally positive.
http://en.wikipedia.org/wiki/Stereotype#Effects.2C_accuracy.2C_terminology
Media stereotypes can have a positive and negative impact on individuals. Most parts they are negative. Many media stereotypes always in cartoons character, and this may influence the young generation through the TV. It may causes the the children or teenagers having an impact on how they view the world because most of the audiences is the children and the teenagers. Other than that, the influence of the stereotypes in cartoons becomes more pronounced in cultures where the society is homogeneous and undiversified. When children and adults have exposure to a range of personalities and cultures, they are less likely to be affected by the stereotypes than in contexts where there were no people of a different social or ethnic class. Media stereotypes can be seen in articles, movies, TV and manymore. Media stereotypes can easily influence all the audiences at anywhere. So, the point of view is up to the audiences.
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