Topic 4 - Media Literacy

Critical Reflection 1 & 2

Media literacy is a teaching method to give us an understanding about media. We can understand media through media literacy when we try to analyze the messages of the media that sending to us. Media literacy encourage us to answer the question on what the audiences can know through the messages of the media or in others form of media. Through the process of media literacy, we can actually understand the basic needed of the media. We can also improve our skills and the knowledge about media messages so we can produced a more effective and a better media messages that can give impact to the audiences. Media literacy is a process where it make us a better understanding about any media forms through a critical anylize the media. Without media literacy, we hardly get improve because we leak of skills when we try to produced a media messages. So, it is important for FCM students to have it.

Media literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms. It uses an inquiry-based instructional model that encourages people to ask questions about what they watch, see, and read. Media literacy education provides tools to help people critically analyze messages to detect propaganda, censorship, and bias news and public affairs programming (and the reasons for such), and to understand how structural features -- such as media ownership, or its funding model -- affect the information presented. Media literacy aims to enable people to be skillful creators and producers of media messages, both to facilitate an understanding as to the strengths and limitations of each medium, as well as to create independent media. Media literacy is an expanded conceptualization of literacy. By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation (especially through commercials and public relations techniques), and understand the role of mass media and participatory media in constructing views of reality.
http://en.wikipedia.org/wiki/Media_literacy